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Advertising to children : concepts and controversies / M. Carole Macklin, Les Carlson, editors.

Contributor(s): Macklin, M. Carole.
Material type: TextTextPublisher: Thousand Oaks [etc.] : Sage Publications, cop. 1999Description: xiv, 322 str. ; 23 cm.ISBN: 0761912851.Subject(s): mediji | reklama | reklamiranje | socijalizacija | televizija | djeca | sociologija medija | komunikacija
Contents:
Introduction / M .Carole Macklin and Les Carlson
Part I: In search of what children know and thing about advertisin and how advertising works :
1. Thorugh the eyes of the child: children's knowledge and ucnerstanding of advertising / Deborah Roeder John
2. Socialization and adolescenets' scepticism toward advertising / Tamara F. Mangleburg and Terry Bristol
3. Evaulating the impact of affiliation change on children's TV viewership and perceptions of network branding / Robert Abelman and David Atkiin
4. Youth, Advertising, and symbolic meaning / Cindy Dell Clark
Part II. Societal impact and concerns :
5. "We'll be back in a moment": a content analysis of advertisements in children's television in the 1950s / Alison Alesander, Louise M. Benjamin, Keisha L. Hoerrner, and Darrell Roe
6. Mother's preferences for regulating children's television / Ann D. Walsh, Russell N. Lascniak, and Les carlson
7. A comparison of children's and prime-time fine-print advertising disclosure practices / Darrell D. Muehling and Richard H. Kolbe
8. The beauty myth and the persuasiveness of advertising: a look at adolescent girld and boys / Mary C. Martin, James W. gentry, and Ronald Paul Hill
9. Selling food to children: is fun part of a balanced breakfast? / Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez
Part III. Advertising directed to children about cigarettes, smoking, and beer :
10. How do we persuade children not to smoke? / Laura A. Peracchi
11. Camels and cowboys: how junior high students view cigarette advertising / Barbara J. Phillips and Liza Stavchansky
12. Adolescent's attention to beer and cigarette print ads and associated product warnings / Richard J. Fox, dean M. Krugman, James E. Fletcher, and Paul M. Fischer
Part IV. Future directions for research :
13. Advertising to children in the twenty-first century: new questions within familiar themes / Christine Wright-Isak
14. The future for children and the Internet / Carole Walters
15. Advertising's effects: juxtaposing research with older an younger youths / Marvin E. Goldberg
16. The context of advertising and children: future research directions / Jeffrey J. Stoltman
List(s) this item appears in: Komparativna_Prinove_2018
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Introduction / M .Carole Macklin and Les Carlson

Part I: In search of what children know and thing about advertisin and how advertising works :

1. Thorugh the eyes of the child: children's knowledge and ucnerstanding of advertising / Deborah Roeder John

2. Socialization and adolescenets' scepticism toward advertising / Tamara F. Mangleburg and Terry Bristol

3. Evaulating the impact of affiliation change on children's TV viewership and perceptions of network branding / Robert Abelman and David Atkiin

4. Youth, Advertising, and symbolic meaning / Cindy Dell Clark

Part II. Societal impact and concerns :

5. "We'll be back in a moment": a content analysis of advertisements in children's television in the 1950s / Alison Alesander, Louise M. Benjamin, Keisha L. Hoerrner, and Darrell Roe

6. Mother's preferences for regulating children's television / Ann D. Walsh, Russell N. Lascniak, and Les carlson

7. A comparison of children's and prime-time fine-print advertising disclosure practices / Darrell D. Muehling and Richard H. Kolbe

8. The beauty myth and the persuasiveness of advertising: a look at adolescent girld and boys / Mary C. Martin, James W. gentry, and Ronald Paul Hill

9. Selling food to children: is fun part of a balanced breakfast? / Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez

Part III. Advertising directed to children about cigarettes, smoking, and beer :

10. How do we persuade children not to smoke? / Laura A. Peracchi

11. Camels and cowboys: how junior high students view cigarette advertising / Barbara J. Phillips and Liza Stavchansky

12. Adolescent's attention to beer and cigarette print ads and associated product warnings / Richard J. Fox, dean M. Krugman, James E. Fletcher, and Paul M. Fischer

Part IV. Future directions for research :

13. Advertising to children in the twenty-first century: new questions within familiar themes / Christine Wright-Isak

14. The future for children and the Internet / Carole Walters

15. Advertising's effects: juxtaposing research with older an younger youths / Marvin E. Goldberg

16. The context of advertising and children: future research directions / Jeffrey J. Stoltman

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