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Scaling procedures : issues and applications / Richard G. Netemeyer, William O. Bearden, Subhash Sharma.

By: Netemeyer, Richard G.
Contributor(s): Bearden, William O | Sharma, Subhash.
Material type: TextTextPublisher: Thousand Oaks ; London ; New Delhi : SAGE Publications, 2003Description: 206 str. : ilustr. ; 23 cm.ISBN: 0-7619-2026-9.Subject(s): metode društvenih znanosti | metodologija | skaliranje
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Str. 187-194: Bibliografija


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