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Consumer personality and individual differences: Revitalizing a temporarily abandoned field / Bošnjak, Michael ; Bratko, Denis ; Galešić, Mirta ; Tuten, Tracy.

By: Bošnjak, Michael.
Contributor(s): Galešić, Mirta [aut] | Tuten, Tracy [aut] | Bratko, Denis [aut].
Material type: ArticleArticleDescription: 587-589 str.Subject(s): 5.06 | Consumer personality ; Consumer behavior ; Brand personality ; Customer segmentation hrv | Consumer personality ; Consumer behavior ; Brand personality ; Customer segmentation engOnline resources: Click here to access online In: Journal of Business Research 60 (2007), 6 ; str. 587-589Summary: The editorial introduces the special issue on ‘ Consumer Personality and Individual Differences’ and gives an overview of the ten papers included. New developments in the following areas are addressed: (1) hierarchical personality models applied to consumer behavior, (2) brand personality research, (3) the role of individual difference measures as moderators of outcome variables relevant in consumer and advertising research, and (4) customer segmentation.
List(s) this item appears in: _Diplomski set
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The editorial introduces the special issue on ‘ Consumer Personality and Individual Differences’ and gives an overview of the ten papers included. New developments in the following areas are addressed: (1) hierarchical personality models applied to consumer behavior, (2) brand personality research, (3) the role of individual difference measures as moderators of outcome variables relevant in consumer and advertising research, and (4) customer segmentation.

Projekt MZOS 130-1301683-1399

ENG

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