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The heritage product as suggested by a marketing approach / Šola, Tomislav.

By: Šola, Tomislav.
Material type: ArticleArticleDescription: 460-470 str.ISBN: 97883-89273-85-7.Other title: Sketches and essays to mark twenty years of the International Cultural Centre [Naslov na engleskom:].Subject(s): 5.04 | marketing, heritage, sustainability, museum hrv | marketing, heritage, sustainability, museum eng In: Sketches and essays to mark twenty years of the International Cultural Centre str. 460-470Purchla, JacekSummary: The paper aims to present heritage and museums in relation to marketing and product oriented activities of today's world. The conclusion is that the product is the difference in the visitors between their state before and after the visit and museums becoming making museums the main driving force in social and cultural development.
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The paper aims to present heritage and museums in relation to marketing and product oriented activities of today's world. The conclusion is that the product is the difference in the visitors between their state before and after the visit and museums becoming making museums the main driving force in social and cultural development.

Projekt MZOS 130-1301679-3291

ENG

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