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Social networking phenomenon and its use in libraries / Ivana Hebrang Grgić ; Dorja Mučnjak.

By: Hebrang Grgić, Ivana.
Contributor(s): Mučnjak, Dorja [aut].
Material type: ArticleArticleDescription: 217-241 str.Other title: Fenomen društvenih mreža i njegova primjena u knjižnicama [Naslov na hrvatskom:].Subject(s): društvene mreže | Facebook | knjižnice | 5.04 | Croatia; Facebook; public libraries; social networking sites | Croatia; Facebook; public libraries; social networking sitesOnline resources: Click here to access online In: Croatian Journal of Education 17 (2015), 1 ; str. 217-241Summary: Facebook was launched in 2004 and have become the worlds’ most popular social networking site. Libraries have recognized its importance and started to use it in promoting their activities and improving their services. The purpose of the research was to find out about the frequency and means of Croatian public libraries’ presences on Facebook. The paper analyses the nature of their presence, metric indicators, and activities on selected Facebook applications. The results have been compared to previous researches conducted in Croatia and around the world. The conclusion brings a number of fundamental recommendations concerning the presence of libraries on Facebook.
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Facebook was launched in 2004 and have become the worlds’ most popular social networking site. Libraries have recognized its importance and started to use it in promoting their activities and improving their services. The purpose of the research was to find out about the frequency and means of Croatian public libraries’ presences on Facebook. The paper analyses the nature of their presence, metric indicators, and activities on selected Facebook applications. The results have been compared to previous researches conducted in Croatia and around the world. The conclusion brings a number of fundamental recommendations concerning the presence of libraries on Facebook.

Projekt MZOS projekt

HRV-ENG

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