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Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi.

By: Beasley, Ron.
Contributor(s): Danesi, Marcel [aut].
Material type: TextTextSeries: Approaches to applied semiotics ; 4. Publisher: Berlin ; New York : Mouton de Gruyter, 2002Description: xi, 193 str. : ilustr. 24 cm.ISBN: 3110173409 (tvrdi uvez); 3110173417 (meki uvez).Subject(s): semiotika, semiologija | reklame - oglašavanje | znakovi i simboli
List(s) this item appears in: Bilten prinova - lingvistika 2020
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Item type Current location Collection Call number Status Date due Barcode Item holds
Knjiga Knjiga Knjižnica FFZG
4. kat, lingvistika
Lingvistika EB07 BEA P (Browse shelf) Available 1305271180
Total holds: 0

Bibliografija: str. [175]-190 i kazalo

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